Content Bar conceptualises and produces content for digital platforms. That means we write stories, shoot videos and photos, create podcasts and more for our clients. We’re able to execute all content ideas, from concept to production to editing and reporting.
Want to see what we mean? Here is our video content showreel, showcasing some of the video work we have produced for our clients.
Nedbank My Financial Life
Nedbank created an online financial managing platform, called My Financial Life. However, they were not receiving the engagement they were after.
We created a content marketing strategy that included creating fun, smart, topical emailers to send to anyone who signed up to use My Financial Life. Each monthly emailer was written by a professional finance writer and designed in house. They covered a range of topics, from the budget speech to saving for a dream holiday. And, the planning insured that each emailer subtly explained how to use My Financial Life to manage your finances, as they related to the topic covered in the email.
These emailers drove users back to the platform.
SA Tourism: Vaya Mzansi
Making use of the hype surrounding the Durban July, SA Tourism wanted to create engagement and awareness about their Vaya Mzansi campaign and drive traffic to their Facebook page.
Our participation strategy made use of the green screen photo studios by our sister company, Mobflashing, to engage with users at the Durban July. Users were superimposed onto a variety of themed backdrops and filters were added to the images. In addition to the photo studio, we had our mobile roaming photo-capturing crews taking images throughout the event.
Users entered their cell phone numbers into our software and were SMSed a link to their picture on the Vaya Mzansi Facebook page. From there they could share their photos which maximized social reach, and ensured traffic to the Facebook page.
Finally, we created a content strategy to help SA Tourism promote domestic travel within the South Africa. We produced online videos that aimed to inspire and encourage people to travel and explore their own country, focusing on Durban as a destination.
The Vaya Mzansi Facebook page likes increased by 17.81% and Friends of Fans (an indication of how many people were exposed to the content) increased by 24.27%.
Watch our tourism videos here:
KFC Movie Experience
KFC hosted free open-air movie screenings around SA. Part of their plan was to engage with the moviegoers, drive them to the digital platform, and build a database.
Our strategy involved creating user-influenced content at the movie nights. We used three products from our sister company, Mobflashing. The products were the green screen video studio, a photo studio and a roaming photography crew to participate with users on the ground and create highly sharable content, while bringing a fun element to the event.
Movie fans were superimposed into a 30-second scene that looked like the movie they were watching. We also took fantastic themed photographs in front of printed backdrops where users were able to dress up like their favourite characters from the movie. The roaming crew captured photos of the users enjoying the show.
To achieve client’s objectives, all content was uploaded online live; photos were streamed directly to the KFC South Africa Facebook page while videos were uploaded to YouTube and embedded onto a fully branded mini-site.
Users were sent direct SMS and email links to their content, effectively driving direct, live traffic and interaction on their social media platforms. The collection of details also meant we created a contactable, opted-in database for marketing purposes.
Over the course of 10 activations we created 1460 photos from the photo studio, 910 roaming photographs and 657 green screen videos.
2527 SMSes and 832 emails were sent linking users directly with their content, while a contactable database of 910 individuals was created.
Vodacom In The City – Bloc Party
When super-band Bloc Party was coming to SA, Vodacom wanted to truly leverage its sponsorship of the event, and interact with a large number of users at the concert.
The participation strategy we created involved allowing users to use a QR code to pre-register a profile with Vodacom – driving data consumption. On the night of the concert, they could then scan their code at the on-the-ground activations that used our Mobflashing silver-screen photo studios, and have their photo taken. They were then superimposed onto a magazine cover. Images were uploaded immediately online, and users were then sent a direct link to their image via SMS.
Users got to have fun interacting with Vodacom all night long, and we drove data consumption for Vodacom, and built a database for marketing purposes.
We created 1599 pieces of content.
The Vodacom Unlimited Facebook page (where the photos were housed) grew by 1000 likes overnight!
Vodacom wanted to leverage their sponsorship of the SupeRugby tournament, build a large database and grow a community of always-on, engaged rugby fans.
The SupeRugby portal we built (www.vodacom.co.za/rugby) and our participation strategy was the answer. On the portal, users could register a profile (which collected information on the users for the client), engage with the system by uploading photos – and “geesing” them by adding digital props to the photos – and be rewarded with points for interacting with Vodacom Rugby.
Using Vodacom’s sponsorship rights, we were able to create exclusive, behind-the-scenes rugby content for the fans, that they couldn’t get anywhere else. And, our on-the-ground, Mobflashing photo activations at the stadiums kept fans engaged in the real world, and drove them to the online platform.
By the end of 2013 SupeRugby season, 73 468 people had registered on the participation platform, and 186 276 unique visitors came to the site.
We continue to run this platform and serve this community.
See our case study video below:
Our digital props, to “Gees” your pics.
Remember this ad?
The Content Bar played an imperative role in the making of the TV commercial for the Vodacom Shosholoza campaign.
Vodacom wanted to create videos for broadcast and online consumption. They wanted to maximise thier sponsorship ROI and create unique content that could be distributed across multiple online platforms.
Using our sister company, Mobflashing’s high-definition video kiosks at activations at rugby games, events, malls and on the street, we got people to sing ‘Shosholoza’ for the Boks. These videos were used in a TV commercial showcasing South African voices singing the song in a ‘virtual stadium’ that the Boks could take with them to New Zealand.
In addition to the activations, we got people to upload their own videos to YouTube for a chance to win an amazing prize: An all-expenses-paid trip to watch the Springboks play in New Zealand.
2514 videos were submitted. By the end of the campaign, the YouTube videos were viewed 19843 times.